Where physical experience and virtual experience meet

The 5th edition of the Experience Design Event will take place on March 14, 2017, in Eindhoven, The Netherlands. The program and the details of the conference are currently under development.

Stay up-to-date by following @xperienceconf and joining the LinkedIn forum.

The 4th edition of the international Experience Design Event took place on November 11-13, 2015, at Designhuis, Eindhoven, in The Netherlands.

The event was successful, attracting over 150 international delegates at the seminar and the hackathon, and provided great intellectual and social interaction for the participants.

Top speakers from Dolby Labs, MediaLAB Amsterdam, Design Driven City Helsinki, European Centre for Experience and Transformation Economy, Persona Academy, Living Lab, Stratumseind 2.0, City of Eindhoven, Museum Rotterdam, Erasmus University, DITSS, World of WAW, Wennekes’ office for imagination provided brilliant insights into key areas of interest.

During the hackathon, participants focused on developing strategies for designing the city of the future.

Find more about the 2015 edition!

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Who should attend?

The event is mainly addressed to:

  • designers
  • project developers
  • brand managers
  • urban developers
  • city marketeers
  • municipalities

but is open and of interest to anyone who sees potential in experience design!

Before the event, the registered participants will receive a list with all the attendees at the conference.

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Fast Facts on the Importance of Experience Design

Experience design is the practice of designing products, processes, services, events and environments with a focus placed on the quality of the user experience and culturally relevant solutions. It draws from many other disciplines including psychology, architecture, communication and cognitive sciences.

When products are designed and services are set up, businesses need to focus more and more on the experience of the user. Culturally relevant solutions and quality of the experience is becoming more important, since technologies develop fast and products or services are getting more alike.

Brands offer a combination of products and services and translate these more and more into experiences. The more compelling the experience, the faster you will build brand loyalty. In fact, the experience you build becomes your brand in your customers’ minds.

A city however is much more complex and contains many conflicting areas like Infrastructure, Healthcare, Stability, Culture, Environment and Education. The better these can be combined, the better the liveability experience.

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