Where will Pokémon Go take augmented reality?

It’s the hottest game in the world right now, but what do games developers think of Pokémon Go, and where do they think its success will take augmented reality? Pokémon Go hit the UK app store right smack in the middle of Brighton’s game developer conference Develop, and it seemed suddenly the entire indie community… [read more]

Experience design offers brands new tools for telling their stories

The way that brands market themselves is changing rapidly. Today’s consumers are no longer satisfied with generalized advertising and discounts. Instead, they’re seeking deeper, personalized relationships with the companies they support – from the cars they purchase to the beverages they drink. Experience design is playing an important role in delivering what consumers are seeking,… [read more]

The Future of Design: Elevating Customer Experience

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market. Today, that’s simply not the case. The majority of large brands have become marketing machines, competing against… [read more]